Effective Product Marketing Strategies Amid Corona Outbreaks
The decline in retail business sales in the midst of the outbreak of the corona virus or COVID-19 makes a number of businesses have to rack their brains harder to keep the business going. It has been proven, many successful business people have developed effective product marketing strategies, despite the extremely difficult circumstances.
Of course, high creativity and an unyielding spirit are a must in order to survive in this difficult time. Now, to make it easier for you to develop a cool product marketing strategy, we will give you a few examples that you can follow or process yourself again.
Create personalized messages with the help of CRM software. Offer assistance to your customers regarding your business services. For example, freeing up subscription fees for a while, or giving away free products to your customers who need them.
For example, when the government announced that cloth masks were proven to prevent transmission of the corona virus by up to 70 percent, many entrepreneurs saw this news as an opportunity. From tailors, fashion designers, to cosplay costume makers, they also sell cloth masks with unique patterns and motifs.
The most effective product marketing strategy in this time of anxiety is to make a donation. Show that you care about those who are more in need. For example, Crocs footwear manufacturers recently distributed free shoes to doctors and nurses on the theme of the Sharing a Pair for Healthcare campaign.
Make as much as you can. No need to hold a massive donation campaign like Crocs or Twitter CEO Jack Dorsey who donated up to one billion dollars. Distributing free food to hawkers or motorcycle taxi drivers online is a fairly effective way. Video and share it on social media channels to attract your customers.
Take preventive measures such as reorganizing your business financial management, devising specific business strategies to fight corona viruses, or take advantage of web-based applications to minimize contact with others when making transactions.
Of course, high creativity and an unyielding spirit are a must in order to survive in this difficult time. Now, to make it easier for you to develop a cool product marketing strategy, we will give you a few examples that you can follow or process yourself again.
Improve communication with customers
In this time of uncertainty, you just have to make communication with loyal customers more intense. Reassure customers that you still continue to provide the best service. Send messages via email or WhatsApp broadcast is the best way.Create personalized messages with the help of CRM software. Offer assistance to your customers regarding your business services. For example, freeing up subscription fees for a while, or giving away free products to your customers who need them.
Product marketing strategy when corona: selling substitute products
Do not rush into despair when your main product is devoid of customers since the corona virus outbreak. With a little creativity, you can actually reap profits in these difficult times. If deemed necessary, swerving by selling substitute products is one solution that many entrepreneurs take.For example, when the government announced that cloth masks were proven to prevent transmission of the corona virus by up to 70 percent, many entrepreneurs saw this news as an opportunity. From tailors, fashion designers, to cosplay costume makers, they also sell cloth masks with unique patterns and motifs.
Create a unique product marketing strategy
Holding a big discount won't work if your customers still have to leave the house and come to you for a transaction. At a time when the call for #DiRumahAja blows faster, massive discount promotions will only waste your valuable money.The most effective product marketing strategy in this time of anxiety is to make a donation. Show that you care about those who are more in need. For example, Crocs footwear manufacturers recently distributed free shoes to doctors and nurses on the theme of the Sharing a Pair for Healthcare campaign.
Make as much as you can. No need to hold a massive donation campaign like Crocs or Twitter CEO Jack Dorsey who donated up to one billion dollars. Distributing free food to hawkers or motorcycle taxi drivers online is a fairly effective way. Video and share it on social media channels to attract your customers.
Don't panic, don't give up!
Panic is the first thing that will take your business to the brink of collapse. Stay calm so that you can do calculations and develop effective product marketing strategies even though buyers are rarely seen. Remember that you do not face this difficulty alone.Take preventive measures such as reorganizing your business financial management, devising specific business strategies to fight corona viruses, or take advantage of web-based applications to minimize contact with others when making transactions.