Website VS Marketplace, Which is Better?
Many ask which is better to have your own website or posting products on the marketplace or social media? Actually, each has advantages and disadvantages.
If the website has the advantage, the control is in our hands as the owner. So as long as we extend the domain and hosting, then the website will be used. Also the website is useful to show our professionalism as a seller because if the product is placed on its own website, it is like we have our own shop. And also we can put the name of our website on business cards or other promotional media easily so that people will easily access it ... Lack of a website that is paid and sometimes not everyone can create their own website, so need more capital to be able to have it.
Meanwhile, if the product is placed in the marketplace or social media does not need to pay, but we can not control. The amount of writing must be regulated by them, the picture cannot be arbitrarily, also sometimes their website is sometimes down which makes our shanties inaccessible. If it's like that, of course other people can't see our products there ...
While a good marketplace is for receiving payments because people are more comfortable and secure transactions using the marketplace because they first receive the goods and the money goes to the seller.
But if you have limited capital, you can use the marketplace first. Later, if there is capital, you can add the media to use the website so that the business can be more controlled. Because in the future we never know what happened to the marketplace / social media website. Do not let when their website down or closed, people can not see the products we sell ...
May be useful...
If the website has the advantage, the control is in our hands as the owner. So as long as we extend the domain and hosting, then the website will be used. Also the website is useful to show our professionalism as a seller because if the product is placed on its own website, it is like we have our own shop. And also we can put the name of our website on business cards or other promotional media easily so that people will easily access it ... Lack of a website that is paid and sometimes not everyone can create their own website, so need more capital to be able to have it.
Meanwhile, if the product is placed in the marketplace or social media does not need to pay, but we can not control. The amount of writing must be regulated by them, the picture cannot be arbitrarily, also sometimes their website is sometimes down which makes our shanties inaccessible. If it's like that, of course other people can't see our products there ...
Then which one is more effective using a website or marketplace?
In my opinion, it's better to use both. So on the website put links to social media or marketplaces, while the website is promoted because on our website we can put pixels to track people who have visited if we want to use paid media promotion.While a good marketplace is for receiving payments because people are more comfortable and secure transactions using the marketplace because they first receive the goods and the money goes to the seller.
But if you have limited capital, you can use the marketplace first. Later, if there is capital, you can add the media to use the website so that the business can be more controlled. Because in the future we never know what happened to the marketplace / social media website. Do not let when their website down or closed, people can not see the products we sell ...
May be useful...